Over the past few months I’ve been intrigued by the growing popularity of the free blogging platform tumblr. In some ways – OK, many ways – it resembles Blogger.com; tumblr and Blogger both bring together blogging and social networking in a site that is incredibly easy to personalize and use. They allow users to modify and create their own page themes while also following their friends and keeping up with their blog posts.

Blogger and tumblr differ, however, in their presentation and how they are being used. Unlike Blogger, where the text is the star, tumblr focuses on visuals and design. Many tumblr templates feature dominant, chunky fonts on simple yet eye-pleasing backgrounds – like American Apparel ads without the nudity.

Tumblr users seem to have picked up on this idea and are focusing on visuals on the site. Take, for example, former 209Viber and local musician Dan Faughnder’s tumblr page, which has a large image in every post.

A few days ago I created ianhillmedia.tumblr.com so I could mess around with the site and learn more about what it offers. I’m going to try and post a new photo or video on the site every day, which also will encourage me to work on my photography skills, and I’ll link to it from ianhillmedia as ianhillmedia.com/photos.

You can also check out the tumblr page I set up for my mom at joycehillstudio.tumblr.com.

Below is one of the first photos I posted on my tumblr page – a shot of the chandelier at the Bob Hope Theatre in Stockton during a recent Martin Luther King Jr. Day event.

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